Why we Invested in APEXX Global

At Finch Capital, we tend to spend a long time around categories before we invest in them. Payments orchestration has been one of those spaces we've followed closely for several years, driven by the underlying problem these companies are solving and the structural shift we've observed across global commerce, especially for the Airline & Broader Travel industry.

As digital businesses scale internationally, payments stops being a utility, it becomes core! It directly influences conversion, margin, customer experience, and operational resilience. Many Airlines and Travel companies developed this inhouse and failed and increasingly we see a shift towards outsourcing this, especially given the ongoing focus on cost efficiency and the rise of Alternative Payment Methods as well as in flight and other solutions requiring flexible and reliable payment options. This is precisely the problem that APEXX is solving and why Tier 1 Airlines and Travel companies have chosen APEXX.

Airline and Travel Enterprise merchants today operate across multiple geographies, currencies, alternative payment methods beyond cards, and regulatory frameworks. Historically, scaling payments meant adding providers, integrations, and layers of operational complexity.

Over time, this creates friction:

We see increased outsourcing of this function versus internal solutions for certain sectors, such as Airlines & Travel enabling merchants to abstract this complexity while optimising performance dynamically. What stood out to us about APEXX was the clarity, validation and maturity of its approach to this challenge to date and the commercial traction it had.

A compelling aspect of APEXX's journey to date has been its traction within travel, one of the most operationally demanding payments environments.

Customers include highly sophisticated operators such as Ryanair and Jet2. These are businesses where payments performance is mission-critical and not only commercially, but operationally. Winning and supporting merchants of this calibre requires more than strong technology. It reflects reliability, scalability, and a deep understanding of complex payment flows.

Behind the platform is a team with deep domain expertise. Peter Keenan and his team combine extensive payments experience with a pragmatic understanding of enterprise realities and the Airline and Travel industry. What impressed us most was their disciplined execution through long enterprise sales cycles, complex integrations, and a rapidly evolving ecosystem. Infrastructure businesses are rarely built overnight. APEXX reflects the resilience and operational focus required to succeed in this category.

Payments orchestration is moving from a tactical optimisation tool to core infrastructure for global merchants. As complexity increases and performance pressures intensify, we expect this layer to become increasingly indispensable. We believe APEXX Global is well positioned to be a long-term winner in this space - particularly within the Airline and travel space, but also in other adjacent sectors like Gaming.

We're excited to partner with the APEXX Global team as they scale revenues and profitability!